The Digital Way of Learning

After my two blog posts about ventures capitalizing on latest education trends, today I would like to write about a trend which none of us can dare to ignore. Any guesses...well most of you must have guessed correctly. I am talking about the extensive use of social media. There can no better time than this to write about this topic. With Gangnam Style becoming most watched video ever on Youtube and Psy becoming an icon in less than six months, it only justifies the importance given to social media in all aspects of life. Education, as such, cannot remain untouched by this phenomenon.  The importance increases manifolds if someone is pursuing an MBA in marketing as more and more companies are focusing on this inexpensive yet so wide medium of marketing.

More and more colleges are incorporating digital marketing in their curriculum. The course focuses extensively on topics like viral marketing, use of social media, blogs, etc. in marketing. In fact, the whole delivery of the course also takes the digital route in order to imbibe the digital culture in the team. Students can discuss the course material on Facebook groups and pages. They can post videos and other important links to enhance the learnings of the whole group. In this way, even the content is crowd sourced to a great extent, again the very nature of things going the digital way.

We at SP Jain have also adopted this digital route in learning the nuances of marketing. While we hear about a lot of faculties discouraging the use of Facebook to avoid distraction, this course completely adopted the Facebook route. We posted useful information, posted queries and received responses from fellow students and the faculty. As a step further, the students are also required to start a commercial blog and are graded based on the viewership and the amount of money earned by blogging activity. In fact, even this blogging activity that I have started is a result of this course. Needless to say, I am enjoying this new way of learning by doing.

That’s it for now. Stay tuned for more.